In 2015, the fabulous Shadi Halliwell entered the Magnolia Charity Cup race at Glorious Goodwood for the first time, having taken up horse riding only a couple of years earlier. The Cup, which is the opening race of the Qatar Goodwood Festival, is entered by amateurs - leading, inspirational women from business, sport, fashion and media and raises money for various charities.
In 2016 Shadi commissioned me to create an album commemorating the race and celebrating her part in it. Little did I know that she would go on to race another three times in 2016, 2017 and 2018.
The brief
To create scrapbook albums that captured the mood of the day, celebrated the race and could be displayed on a coffee table as a collection. A horse shoe from each horse needed to be incorporated somehow into the album too.
What we did
I wanted to keep it simple - there was a lot of colours to work into the albums. The Goodwood Festival colour is an orange/yellow, there is a lot of green from the course and then there are the beautiful designer silks of the riders ranging from bright green to the lilac-pink and lemons of Shadi's silks. Simple white backgrounds, bold titles and elegant co-ordinating embellishments were chosen, allowing the memorabilia and photos to shine through.
The Album frames
Drawing on the Goodwood colours - matching coloured cardstock to the Goodwood orange/yellow. The name of each horse is printed on the cardstock along with the year - the horseshoes are used as frames to bring it altogether.
Cover panels designed and printed, ready to be wrapped around blocks for the front cover.
For the album frame. a Heritage library buckram from Ratchford's in black was chosen. Its coated surface makes it hard wearing and wipeable, perfect for albums that will get a lot of thumbing and are out on display. It's also lovely and thick giving it a luxurious feel.
A roll of Heritage black book cloth from Ratchford's.
Finished panels adhered to the album frame. As the horseshoe still had its hook at the back, it protruded through the printed panel so fixing directly onto the album frame was out of the question - the solution was a cloth coated block under the printed panel giving the impression of it floating above the album frame.
The albums as a very striking collection.
All laid out ready for shipping. They look and feel beautiful - so very pleased with how they turned out.
The Response
A phone call from Shadi the following day was amazing - it is always such a great buzz to hear from clients when they get their albums.
"My scrapbooks have just arrived and I have to say, they are absolutely gorgeous! I just wanted to thank you so much. You have made my day and I will treasure them forever."
If you have achieved something truly amazing and want to celebrate it, get in touch - we would love to help you commemorate it!
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