I am constantly surprised by how products emerge, develop and take on an identity of their own – all driven by my lovely clients. Each one seems to take a product I currently offer and tailor it to their individual needs and so create different bi-products (if that is the correct term!) and I absolutely love this!
In the Autumn of last year I was approached by a wonderful young man who wanted to use a handmade scrapbook album as a ‘tool’ to propose to his childhood sweetheart – the last page being a photo of a ring box. This request was met with much ‘oohing’ and ‘ahhing’ in the shop as we told clients and family and friends – what an utterly romantic idea … it simply warmed our hearts.
I was delighted to be asked to work on this, it was a new area for me to get involved in but made perfect sense. The client was over the moon when he received the album:
Thinking no more of it, Christmas came and went and life for us here at the shop went on. Then, a couple of weeks ago, another 2 enquiries for exactly the same thing came in. I was baffled – I hadn’t posted anything about the album I had crafted in December at all and there was no reference to it anywhere on the website – in fact I was really conscious about keeping it well under wraps until after Christmas so as not to give ANYTHING away.
I am currently midway through the new orders but it got me thinking today that there are a few romantic men out there looking for original and unique ways to propose to their loved ones and I should consider developing this into a package. In fact, seeing as we are DEEP into a recession and pennies are rather tight for everyone, developing a few packages across different categories and price brackets is probably a good idea too.
So, a morning’s work later, here they are – the first packages. The ‘Marry Me!‘ is pretty self explanatory, then there’s the ‘Birthday/Anniversary package‘ (I have crafted quite a few of these for clients but never though to develop them further – what have I been doing?!!) and the ‘Design Your Own‘ – for those who want to decorate but not build.
All, in my mind, represent excellent choice and value across the range, and I’m already thinking about other packages to include.