I get the fair pricing on wine people are talking about; it can seem as though wine is hugely overpriced sometimes, but hacking the price of wine up purely enables restaurants to make some profit. There is almost no profit on food in restaurants, this is a well-known fact. All restaurants will do if forced to reduce their wine costs, is put the mark up on their food, then people will be complaining that they’re paying over the odds for prawn cocktail!
What you are indeed paying for is ambience, atmosphere, quality of produce, skill, talent, convenience and for a bloody good excuse to go out with friends and loved-ones. Don’t get me wrong, not all restaurants are good but at the end of the day it’s about choice. If you can’t afford the Chateaubriand, don’t order it – can’t afford the wine, ask for table water!